Оценка регионального цифрового менеджмента партии «Cправедливая Россия – За правду» в электоральном цикле 2021 г.

The article presents the results of applied political research based on use modern methods and tools social media analytics. In course study, task was to determine reasons for partial realization electoral potential renewed party «Fair Russia – For Truth» during election campaign 2021. authors believe that identified regional differences in quality digital management general shortcomings accompanying activities space. Taking into account increased role online campaign, as well expanded opportunities process building communications with target groups, put forward a number recommendations scaling support party.